Adam Reed, Director of Sales, for the western regions of the United States, sums up what many in the industry seem to be feeling, which reflects an ongoing optimism and confidence that the industry will weather any potential hiccups. “From a broader perspective, the industry (and the economy as a whole) appear strong and many economists have expressed optimism about its ongoing health. Overall we are excited about 2020.”

Adam calls the drive for data a transcending force. “Perhaps more than we realize, I think the ongoing industry-transcending race for data-producing technology has been a driving force for a long time now. In many ways it could be argued that the growing customer needs/desires we see, new government legislation and other product-producing conversations swimming around our industry, all stem from this larger race looming in the background.”

Read the full article from SDM here.